DOWNTOWN SACRAMENTO · 12TH STREET

Esperanza is your new home.
We saved you a rack.

Innovative Strength & Conditioning has been coaching Sacramento for 16 years, and 12th Street has been home since 2022. Real coaching for people ready to level up, a room full of people who cheer each other on, and coffee after Saturday's workout. Try 21 days for $59 and see what you're capable of.

Start your 21 days for $59 See full membership

THE COMMUTE

One block on 12th Street.

<2Minutes, door to door

Esperanza

424 12th St

ISC

315 12th St

WHAT WE'RE REALLY BUILDING

Get stronger in here. Feel it everywhere else.

People come to ISC ready for a real change, not a quick fix. We coach you through serious strength training, and something bigger happens along the way: the confidence you build under the bar follows you into your job, your relationships, your money, and your health.

Every session is built and coached for you, so your focus goes where it counts. We meet you where you are today, and we expect you to level up from there. If you're ready to change your life, this is the room for it.

ISC members after Hyrox training, worked and accomplished

MEMBER SPOTLIGHTS

Hear it from the people in the room.

New members talk about their first month at ISC, in their own words.

Stronger in the gym. More sure of themselves everywhere else.

I joined ISC after over 2 years of inactivity and have been so impressed with this gym. The coaches are amazing - they’re super knowledgeable, patient, supportive, and encouraging. The workouts are challenging but ISC truly feels like a safe space. No judgy or competitive vibes at all. Instead, everyone in the room is rooting for you and for each other. I’ve seen great results and far faster than I anticipated, but even better - I’ve found myself expanding what I want to achieve and what I thought was possible, even outside of the gym. I am beyond grateful. Thank you, ISC!!!!

Minta Konieczki Google review, member

I can’t say enough about how this gym has transformed my life! From the moment I walked in, I felt welcomed by an incredible community that genuinely supports and uplifts each other. The coaches are top-notch, knowledgeable, motivating, and truly invested in helping you reach your goals. They’ve sparked a passion for fitness in me that I never knew I had, pushing me to show up and give my all every single day. The environment is inspiring, the workouts are challenging yet tailored, and the sense of camaraderie makes every session something to look forward to. This gym didn’t just change my body; it changed my mindset and ignited a lifelong love for health and fitness. I’m so glad I found them!

Jackie Rice Google review, 8-year member

Innovative Strength and Conditioning changed my life for the better.

I joined in 2022 after a back injury, thinking I’d never squat or deadlift again.

With Toraino’s incredible programming and guidance, I rebuilt my strength and am now stronger than ever. I don’t even have back pain anymore!

The gym has an awesome vibe, a welcoming community, and the small group training makes it even better. If you want expert coaching and real results, this is the place.

Robert Peña Google review, member

WHO THRIVES HERE

Come as you are. Leave stronger.

Your next level starts here. Same workout, scaled to you. Your coach sets the load, the range, and the pace.

Some of our members have never touched a barbell. Some have trained for decades. A few played at a high level. What they share isn't a background, it's a decision: they're done staying where they are, and they'll put in the effort to level up. Every session is scaled to you, and the room is rooting for you either way. A first pushup and a new deadlift PR get the same cheer here.

Team ISC after Saturday practice, mixed group of members

YOUR NEW CIRCLE

The friends you haven't met yet.

Small, coached gyms build something bigger than fitness. You'll see the same faces every week, and eventually those faces turn into plans.

Coffee after Saturday's class Friday night bowling Sunday bike rides Paddleboarding Concerts in the park

The energy in the room is contagious. People cheer each other on, celebrate every win, and notice when someone's missing. It's even painted on our wall: we rise or fall based on who we surround ourselves with. That's not something we can put in a floorplan brochure. It's just what happens when a gym stays small on purpose.

ISC team celebrating with a trophy off the gym floor

BEYOND THE DAILY SESSION

Something to train toward.

Coached sessions are the foundation. These are the reasons your training has a target on the calendar.

Race Prep

Hyrox Training

Hyrox season is always coming. We build your aerobic base, your strength foundation, and the conditioning to get you race-ready.

Race Prep

Deka Training

Ten stations, no hiding. We help you build the base, fix the weak points, and show up ready to compete.

Every July

The ISC Combine

Think NFL Combine, but this one's yours. Speed, strength, and conditioning tested across a series of events, once a year.

Quarterly

The Roster Challenge

Our internal competition runs four times a year. Members push each other, compete, and celebrate together at the end.

ISC member training with weighted vest, race prep

WHAT'S ACTUALLY IN IT

Full facility. Real coaching. No add-ons.

No 6am-only restrictions, no "premium tier" upsell. Membership means the whole gym, coached.

Coached, start to finish

Every workout is built for you and coached in real time, so your energy goes into the work, not the planning.

Cold plunge & sauna, included

The recovery room is part of membership, not something you book and pay for separately.

16 years of coaching

We've coached Sacramento for 16 years and have called 12th Street home since 2022. We're not going anywhere.

A gym that knows your name

Small and coached, not a keyfob in a national chain's database. Your coach knows what you're working on.

People who bring it

The same faces, week after week, cheering you on and encouraging you when it gets hard. Miss a few days and someone will check in.

Life outside the gym, too

Coffee runs, bowling nights, bike rides. The workout is just where most of it starts.

TWO WAYS IN

Try us for 21 days.

No discount codes, no rotating promos. A real 21-day window to find out if you belong here, then a membership priced for what it actually gives you.

START HERE

$59 / 21 days

The experience, in full. No auto-renewal.

Full coached access for 21 straight days
Every class, every coach, no restrictions
Recovery room included
Meant to be felt, not read about

Start your 21 days

WHEN YOU STAY

$225 / month

Unlimited coached membership. About $7.50 a day, or roughly $17 a class at three classes a week.

Boutique studio drop-ins run $30–$40 a class elsewhere
Private personal training runs $85–$120 a session elsewhere
Here, one flat rate, unlimited coached access
Cold plunge, sauna, and compression boots included

Become a member

WHO'S COACHING

Coaches who know your name.

Three coaches, one philosophy. You'll know all of their names by week two, and they'll know yours.

TORAINO
SINGLETON

Founder & Head Coach

16+ years coaching in Sacramento. Programming built around how you actually move, recover, and progress.

Former NFL athlete
FST Level 4 Certified
FRC Certified
SFG II Certified

DOM

Strength Coach

Want to see him in action before you meet him? Follow along on Instagram.

@innovativestrength →

TRACEY

Conditioning Coach

Want to see her in action before you meet her? Follow along on Instagram.

@innovativestrength →

21-DAY PASS · $59

Esperanza opens this fall.
Come ready to level up.